They switched to increasingly aggressive technical questions about manufacturing processes, and he answered them all: it was a business meeting version of a spaghetti Western shoot-out. He walks me around it, and the enthusiasm and the hands move into top gear. Launched in 1967, the coupé was perfectly cast as Mafia transport in the 1969 movie The Italian Job: discreetly elegant from the outside, it could pass unnoticed through a crowd, only to deploy its 2.4-litre 180bhp V6 when a 130mph punch was called for. See more ideas about classic cars, alfa romeo, alfa romeo cars. Fast-forward 44 years and the legendary stylist was named Car Designer of the Century, with a remarkable portfolio containing some of the most iconic automotive shapes ever created. Volkswagen was in trouble. While the Maserati Boomerang, Lotus Esprit and BMW M1 may be better known today, it was this Porsche concept that gave the world its first hint of what was to come from Giugiaro's newly founded ItalDesign studio: soft '60s curves were robustly swept aside in favour of angular geometric shapes, with four gullwing doors boasting huge windows that wrapped into the roof. It’s easy to be dazzled by supercars but, if further proof were needed of Giugiaro’s supreme talent, look no further than Fiat’s back-to-basics baby: introduced in 1980, what at first appears to be a simple box on wheels is in fact graced with a flourish of clever minimalist details. It was a good time and place to be a young car designer: Citroën had that year released the DS, the car that inspired so many design experiments in European cars in the Fifties and Sixties, and Turin, the Italian motor city, was full of manufacturers, parts makers and designers. Body design had become important to cars almost as soon as they went mass-market in the Twenties and Thirties, as manufacturers realised they could create a fashion cycle of near-constant updates without re-engineering the whole car. Although the styling was more Ferrari than Aston in flavour, its taut lines exuded a sense of modernity that left the standard Touring-bodied coupé looking like a relic from another era. Car designers tend to make their first drawings of cars that could never actually be built: the wheels will be impossibly large, for example, or the body way too long and low. Most of articles are in Russian language here, however we created English navigation to help you enjoy thousands of photos. The car was designed by Giorgetto Giugiaro and stood out for its gull-wing doors and brushed stainless-steel outer body panels. Humans don’t change: a man will always want to show himself, he wants to spend his money, and show what he prefers by his choice of car. (Inspired by the subject, he jumps up, takes out his trademark blue Staedtler mechanical pencil, and grabs a piece of paper to sketch the seal for me, which prompts his assistant to suggest using a different sheet because the one he’s drawing on is in fact his original archive sketch for the Mangusta. Look at the rear seats, like two extra passenger seats, because with an electric car the floor is flat, so you can give more room! So the style will matter more, not less.”. Back then, the city lived with the rhythm of car production lines, and new ideas flew back and forth. ... tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products. Born in 1938, Giorgetto Giugiaro has always worked in the field of design, and especially for the automobile industry, first with Fiat, then with Bertone, and eventually with Italdesign, a company he himself founded in Moncalieri, Turin. Unveiled at the 1970 Turin show, the Tapiro marked the arrival of a theme that would become a hallmark of Giugiaro’s work throughout the ’70s: the wedge. When the engineers came back from the Paris Motor Show in 1955, one was saying Citroën had to leave space around the doors, about 50mm, which wasn’t good because it meant they couldn’t count on the doors fitting. “But it ends up being depressing.”. ), I wonder if Giugiaro really thinks the engineering detail is more important than the overall look, but he says no; he learned at Fiat to be careful with that idea. That principle was applied more and more until the Seventies when the Middle East oil crisis tanked the West’s economies. It’s always an illusion, but they always do it.”. “It is unusual,” says his biographer Giuliano Molineri, “to find a designer whose first approach is not beauty but the production solution. Bizarrely, once its glamorous motor show career was over, the Tapiro was reputedly sold to a Spanish industrialist and subsequently burnt out when his employees set fire to it. It means pedestrians know when you’re slowing down at crossings! He is by general consent the world’s greatest living car designer, arguably the greatest to have ever lived: in a 60-year career he has designed 200 models with sales of more than 60m, and in 1999 a panel of respected international journalists and car industry leaders voted him “Car Designer of the Century”. It also allowed Giugiaro to work in other fields and he turned his favoured blue pencil to hundreds of different items from cameras, watches and sewing machines to trains and football stadia. Is The Citroen Ami The Future Of Urban Driving? For car designers, the manipulation of surfaces and light is paramount: look at any car, and you’ll see surfaces facing upwards reflect light, and those facing down look dark. His cars pop up in fashionable media (for example, the Maserati Boomerang in Juergen Teller’s Louis Vuitton ads from 2014) as fans pay homage (the week before I visit, a German photographer couple had driven to visit him in their Fiat Panda, revered by some as a masterpiece of utilitarian design, so he could sign it). Look, with the glass dome you have perfect visibility, because there are no pillars! What young Giugiaro came up with was certainly interesting: when he took it out for a test drive in the Alps one night in 1962, it prompted calls to the police from villagers who thought it was a UFO. I designed a car for this in 1992 [he did: the Biga concept car]. After explaining that Volkswagen’s initial plans for the new car were to be based on the recently released Fiat 128, the engineers told him they’d taken apart a 128 to work out measurements for their model. In fact, four of the six had been by designed by one man, the affable but nervous, somewhat intellectual 31-year-old who now sat before 15 stern German engineers. Even now, as you drive through the city and Moncalieri, it’s striking how often you find yourself passing, say, a huge Fiat plant, and the compounds of legendary companies like Pininfarina or Bertone. One day in the autumn of 1969, a young Italian car designer walked into a meeting with some hostile German engineers at Volkswagen’s headquarters in Wolfsburg, and changed the history of motoring. Sign up to our newsletter to get more articles like this delivered straight to your inbox, Elon Musk’s Driverless Tesla Is Getting Netflix, Bond's New Aston Martin Is The Valhalla Supercar, The Coolest New Cars Coming Our Way In 2021, The Best Projectors For Movies, Gaming And Sport, The Smartest Gadgets a Man Can Buy in 2021. Inside Saint Laurent's Ridiculously Stylish Home, The Greatest Sports Documentaries Of All Time, 11 Of The Best-Designed Products Of All Time, The (Real) Greatest Video Games Of All-Time. Through Italdesign, Giorgetto designed a huge number of mass-production cars, including popular models owned by brands such as Alfa Romeo, BMW, Ferrari, Ford, Lamborghini or Maserati. That would mean different kinds of cars, not just saloons, estate cars and two-seater sportsters. Aston Martin DB4GT Jet (cont.) Giorgetto Giugiaro born 7 August 1938 is an Italian automobile designer.He has worked on supercars and popular everyday vehicles. Giugiaro set up Italdesign with a partner, Aldo Mantovani, in 1968, after leaving Ghia. In a 60-year career, the maestro of motors has designed 200 models with sales of more than 60 million. At Bertone, he began to experiment with different looks for Alfa Romeos, concentrating, like other designers at the time, on the lights (“at the time, the engineers were discovering how to make different shapes of lights, which created new options; if you look, all the changes in design from the Sixties onwards really came from being able to put lights in different places”). From Bertone, Giugiaro moved to Ghia, another designer and coachbuilder, where he designed, among others, the Ghibli and the De Tomaso Mangusta (David Carradine’s car in Kill Bill: Volume 2, and Kylie Minogue’s in the “Can’t Get You Out of My Head” video). In the past, many men had their car as the main love, now they have more interests: they are also fans of an actor or a singer, they have phones and technology. In 1972, Lotus took the show in Turin with the Esprit concept, the first of Giugiaro's "folded paper" design cars. He was married with two kids by this point, and, despite the fantastical look of these cars, he was building a reputation for being extremely diligent, methodical and practical. He’s less sure about the idea of democratised design these days, though; he learned that the hard way in real life, rather than the good, cheap design of a Panda: “many people would rather spend money on a third-hand BMW”. Giorgetto Giugiaro has not just designed cars, he has also worked on projects with original equipment manufacturers all over the world. What they did was hard: the surfaces were uneven, and often curved, so they had to make allowances for that as they painted Madonnas, heavenly and pastoral scenes. Still, exaggerated performance figures or otherwise, the car had looks to die for and, by the time the model was retired in 1974, some 412 had found buyers. He designed some of the most important cars of our time. As a boy, Giugiaro wanted to be a painter, and he has painted portraits and landscapes all his life; on his 80th birthday he painted a series of four-metre panoramas used in a cycle of Passion Plays performed publicly in Garessio every four years. While Bertone designed the Coupé, its old rival took on duties for the Spider. He talks about more possibilities: new plastics that allow so many shapes for the nose of the car, LED lights that will display different colours, patterns and images inside and out. Italdesign would also produce radical concepts for reinventions of New York taxis, double-decker cars and the boxy Lancia Megagamma of 1978, which pioneered the idea of the people carrier years before Renault popularised it with its Espace. This beautiful 1972 Maserati Boomerang Coupé designed by Giorgetto Giugiaro, the man voted Car Designer of the Century, will be offered at Bonhams first ever sale in Chantilly on 5 September, 2015. In the end, though, he produced a brutishly handsome design that, thanks to its angled quad headlamps, remains instantly recognisable today. In 1983, he went into pasta, inventing a new shape for Barilla (a large, double-pipe ridged penne with a tube to hold plenty of sauce; apparently no longer available). Many of you undoubtedly know of the many cars included in Giorgetto Giugiaro’s portfolio. Alas, it wasn’t to be: just one look at the young Italian’s watercolours in 1955 led to a job offer from Fiat. In 2010, Volkswagen took a big stake: by 2015, rumoured to be somewhat at odds with German management, Giugiaro walked — or presumably, drove — away. Table of contents: The Italian knew he’d won when one engineer huffily left the room to check some more details with another department. Are Apple’s New AirPods Max Worth The Wait? He erupts in laughter at this, as he often does telling earthy stories about the industry; he might read Umberto Eco and say he’d like to have been a fashion designer, but he obviously knows his way round the shop floor and isn’t afraid of getting his hands dirty. There were fewer radical innovations but it was still capable of designs (the 1998 Maserati 3200GT; the 2003 Lamborghini Gallardo) that could make a brand look interesting again. It made him appreciate the genius of the original pasta designers in the 19th century, and the interest people take in pasta. As for the styling, that sharp-edged, dart-like profile offered an early hint at the direction Giugiaro’s work would take in the 1970s, but the long and almost impossibly low nose – combined with the squat roof and shapely tail – bestowed it with a truly timeless elegance that's still captivating today. The most famous commercial application of this “folded paper” style would be the Volkswagen Golf Mk1, but the effect is visible in all the angular car designs that followed. Form Trends is an entirely independent media portal powered by gracious individuals who support our endeavors. It is important, because it enables you to move around, and it makes you more free. This sublime Anglo-American GT was only Giugiaro's second assignment at Bertone – given to the Italian just three months after he joined the styling house from Fiat – and became his first to be revealed at an international motor show, debuting at Geneva in 1960 as the Gordon GT. People in marketing say millennials and Generation Z aren’t as concerned as their parents were with showing off material possessions, but he is sceptical about that. The engineers shared the common German opinion that Italians — particularly Italians like this one, who had designed a lot of flashy sports cars — could draw pretty vehicles, but couldn’t be relied on for serious projects. A hatchback variant later improved practicality, while bigger engines upped the power output, but the addition of clumsy plastic detailing gradually spoilt the Giugiaro-penned good looks. Anyone can draw a car. “But they also must be able to see what you are evolving from. It developed into a sleek international behemoth — “the greatest design house ever” according to at least one motoring magazine. Giorgetto Giugiaro on Design. Mar 17, 2019 - Explore Mike Spinelli's board "Giorgetto Giugiaro Designs", followed by 400 people on Pinterest. Picking his 10 best designs, then, wasn’t easy – and there are some cracking contenders that didn’t make the cut (here’s looking at you, Lotus Esprit). Surely one of the sexiest GT cars of the 1960s, the Iso Grifo was a low-slung blend of muscular curves and gorgeous details, all penned Mr Giugiaro – including the tail-lights borrowed from his 105 Alfa GTV design. One of the best-selling cars in automotive history, with 33m sales under its fan belt, the VW Golf (renamed the Rabbit in the US and Caribe in Mexico) would help the engineers of Wolfsburg to become the biggest carmakers on the planet. He went on and on about the 50mm, and eventually one of the other men interrupted him. Through the Eighties, Nineties and Noughties, Italdesign retained close relationships with Volkswagen, Fiat and Far East manufacturers. Better known for creating cars — from the BMW M1 to the Volkswagen Golf to the 1968 Bizzarrini Manta and many more — Giugiaro has also dipped into designing everything from cameras to firearms, and even pasta.Aside from Seiko, he's also worked with high-end watchmaker Roger Dubuis.Giugiaro watch designs often display automotive influences and the use of the Italian flag's … Similarly, the corrugated lower panels were repeated in the interior pressings, eliminating the need for trim and thus reducing costs – and it was a similar story with the flat glass and single wiper. Many designers like to talk about these, and how they relate to the imagination and emotion, but if you try that with Giugiaro, he often diverts the conversation to engineery-type detail. But here they are: Giorgetto Giugiaro’s greatest cars. In 1972, his concept car for Maserati, the Boomerang, launched a whole new look for cars based on wedges and sharp, straight lines inspired by Japanese origami. In response, Giugiaro looked back to the old mobility-for-the-masses ideal that inspired cars like the Ford Model T, VW’s Beetle, the Fiat 500 and Citroën 2CV. You don’t only look at the asshole!’ It was a good lesson.”. Launched in 1963, it was intended to be a coachbuilt special, but when Nuccio Bertone showed the car's shape to the Milanese bigwigs they were determined that it should go into volume production. It’s almost certainly because radical thinking like Giorgetto Giugiaro’s is back in vogue. Everyone asks him about it, so much so, he says, smiling, that, “I sometimes think it may be the pasta I’ll be truly remembered for”. “Yes, quite a success in the end,” says Giorgetto Giugiaro, leaning forward on a deep, traditional white sofa in the offices of his architectural practice in Moncalieri, just south of Turin. L’année 2009 marque un tournant. It’s big — 5m long — and, like the Testudo, has a glass dome roof that slides forward to let you in: Giugiaro once said of his concept designs that “dream cars are the best”, and the Sibylla is proof. He says he gets ideas riding trail bikes in the mountains around Garessio, the alpine village about an hour’s drive from Turin where he was born and raised, and where he and his wife spend most weekends. Although the styling was more Ferrari than Aston in flavour, its taut … Of all the Bertone projects that Giugiaro was involved with, he is reportedly most proud of the beautifully proportioned 105 Series Alfa coupé. Giugiaro was named Car Designer of the Century 1999 and inducted into the Automotive Hall of Fame in 2002. “Well, yes it is different,” he says. Look, it’s all one single visual display unit that goes right across!”, In the two front seats, we look out at the white wall in front of us as if he might just start up the car and drive through it. But the car is still something that shows who you are. Welcome to Carstyling! Giugiaro, working in a new company, GFG Style, established with his son Fabrizio, has risen to the challenge, reviving the Sixties and Seventies practice of producing mad, exciting, thought-provoking, concept cars for the new, teched-up, eco-friendly era. For the 2005 Tokyo Motor Show, Giorgetto Giugiaro displayed a custom Ferrari fastback in celebration of his debut into the world of car design 50 years earlier. Watch how we get in! As he described it in La Stampa in 1980, “The Panda is like a pair of jeans, that simple, … Or swan in, chuck some ideas about and let other people do the work? When he’s there he hangs out with a lot of farmers who, he says, perplex him with their fondness for Audi A4s. We drive away from the HQ, through wooded hills to the GFG Style offices, where a collection of his cars sit glistening in a showroom. The Ghibli's 4.7-litre V8 provided massive low-end torque and remarkable refinement, as well as astonishing pace: the factory claimed a top speed of 174mph. Last up is a machine that helped define the supercar breed just a year after the birth of the Miura chassis: with a 4.7-litre Ford V8 pumping out 305bhp, 0-60mph came up for the Mangusta in an eye-widening 5.9 secs, on the way to a top speed of 152mph. With 68% of its weight over the rear wheels and low-geared steering, the handling demanded respect, but, as an automotive work of art, the mongoose was breathtaking. Some of Giugiaro’s notable work at Bertone includes the Aston Martin DB4 GT Jet Concept, Ferrari 250 GT Concept, Chevrolet Corvair Testudo Concept, Alfa Romeo Sprint, and the Fiat 850 Spider. Giugiaro began working on the project in February 2005, sketching the body and details entirely by hand – a … Techrules Ren (2017): Designed by Giorgetto and Fabrizio Giugiaro . “The younger generation maybe don’t care about appearances quite as much, and they have more kinds of love. When I ask about the sensuous shape of the Mangusta, for instance, he explains how with it he had the idea of fixing glass windows to steel using rubber seals instead of chrome, so chrome became a luxury touch, not a necessity. Giugiaro, however, likes to think of himself as an engineer: his first drawings are always within the measurements and proportions of a brief. In addition to cars, Giugiaro has designed camera bodies for Nikon, computer prototypes for Apple, and developed a new pasta shape “Marille”. The Wedge Era in car design was characterized by angular aesthetic, such as the world-famous Lamborghini Countach, and Giugiaro pioneered this technique with his “ origami period “, dominated by sharp and edges. Progressivement, Giorgetto Giugiaro partage la marche de l’entreprise avec son fils Fabrizio Giugiaro. When you see a beautiful woman, you think about the possibilities! “He said [Giugiaro imitates a strong, rough, Tuscan accent], ‘You and your 50mm! “See the brake lights at the front? Theoretically the fastest road car you could buy at the time, the claimed top speed of 186mph was never independently verified and the Grifo probably couldn't even get close. Bertone shared credit for the design of the Fiat Dino with Pininfarina. This, and the fact he thinks about costs, was his real innovation.” Giugiaro can be faintly withering about what he sees as time-wasting impracticality: “The problem for some designers is they have a problem with reality.” There are basic principals of car design: ratios of height to width and glass to metal, the placement of the cabin in relation to bonnet, wheels and boot, the points where one surface transitions to another, the importance of “character lines” along the side of a car. He explains why he thinks electric power and technology, rather than making cars more boring, will reinvent them for the better. Giugiaro would eventually own a GT himself, but the young designer could only afford to buy one three years after it went on sale. He learned to do freehand portraits from his dad, and his grandfather taught him to paint clean lines on different surfaces. Giugiaro would leave Bertone after six years to join another Italian coachbuilder, Ghia, where he styled cars for DeTomaso and Maserati. The car industry is going through strange times: electric and self-driving vehicles are becoming more important, the billionaire market can sustain small-run, innovative, hyper-luxury models, and some pundits argue millennials are more interested in car clubs and rentals than ownership. Lines, curves and flares in panels add touches of light and shade to create shape and drama and instil emotion. In fact, he’s sceptical about most things people in marketing say, because he thinks men buy cars for psychological reasons marketeers cannot measure. It featured extreme, radical straight lines and a total height of 1070mm. In fact, there has been a revival both in his work and in interest among fans. He grabbed the attention with the Lotus Esprit prototype, the Maserati Boomerang, the Alfa Romeo Iguana. It could be tempting to think of Giugiaro’s cars as a kind of art, but he’s not interested in the idea. I was never interested in just drawing something cool.”, Like this article? Without it, there may never have been the Lamborghini Miura or Ferrari Daytona — and the Porsche 928 was essentially a late Seventies cover version. Relying on a blue-collar American V8 for power (a variety of Chevrolet and Ford lumps were used over the Grifo's nine-year run), performance was epic, with none of the melodrama of an Italian V12. In its purest form, though, the rust-prone 'Sud – and its pretty coupé iteration, the Sprint – was a truly inspired design that Alfa would struggle to better. He was born in Garessio, Cuneo, Piedmont. Art is art and a car “is an engineered product”. Is there a secret guy who designed some of Giugiaro's great cars like the Bizzarrini Strada? Italian designer Giorgetto Giugiaro has created some of the most successful and influential cars in history, in an impressive career that spans over six decades. “Because I was always into the constructibility of the product. While the extra weight of the panels blunted the performance of the DB4GT's 3.7-litre engine, use of steel suggested the design might have been conceived with series production in mind. As for the shell, Giugiaro once described its shape as being an evolution of many cars that he had designed previously but, given present company, that's no bad thing. 1982 Italdesign ‘Capsula’ Magnificent, isn’t it? Last spring he unveiled the Sibylla, a four-door electric concept car that deliberately recalled his breakthrough design, the 1963 Chevrolet Corvair Testudo. Launched in 1971, the Alfasud represented a whole new direction for Alfa Romeo: not only was it the Italian firm’s first foray into the compact front-wheel-drive market, but the car would also be built at a state-sponsored factory near Naples – hence the name (sud is Italian for south). The future had arrived in stunning fashion, and beneath that arresting exterior lay the capable underpinnings of a VW-Porsche 914/6: its mid-mounted flat-six motor, tuned by Bonomelli, was good for 220bhp at 7800rpm. With 0.65-litre or 0.9-litre engines available, the car was a hoot to drive – even with a choppy ride – and remains one of the great man's favourite designs. Italdesign would, claims design writer Tony Lewin, “set the car industry’s design agenda for the next 40 years”. The Golf creator is now 80, dressed in impeccable Italian style: well-tailored mid-blue wool suit, pale blue open-neck shirt, tortoiseshell specs and thick, pearl-white hair, combed back. See more ideas about design sketch, design, car design. Giugiaro was named Car Designer of the Century 1999 and inducted into the Automotive Hall of Fame in 2002. 17 Mar 2015 Car Designer Giorgetto Giugiaro on Comfort, Curves and Drawing Tools The chassis is said to take inspiration from buses and … Working on a successor, CEO Kurt Lotz had sent a team to the Turin Auto Show to choose the six best designs, and invite the designers in for interviews. Jul 24, 2019 - Explore Don Miller's board "giorgetto giugiaro design sketches" on Pinterest. Have you seen this dashboard? Giugiaro was just 21 when he penned the Gordon-Keeble and still very much learning his trade: in a 2001 interview, he recalled that his initial design for the windows left the glass too tall for the doors when wound down. “A bohemian lifestyle is satisfying when we’re young,” Mario told him when he was a boy. “Lights is a kind of identification for the car, and LED is a revolution in lights, so... the front part of the car is changing completely.”. Bellissima: Giorgetto Giugiaro’s greatest car designs, © The Ioniq 5, like the 45 concept, pays tribute to Hyundai’s first car — the Giorgetto Giugiaro-designed Pony from the mid-’70s. They always like to change something about themselves. At 21, he was headhunted by legendary designer and car builder Nuccio Bertone to join his coachworks (as a test exercise, Bertone set him the task of drawing a new Alfa Romeo: it was so good, Bertone eventually sold it to Alfa). He was given the Testudo project when General Motors commissioned Bertone to produce a more interesting, sporty version of their popular but plain Chevrolet Corvair. “No,” he says, taking his hands from the spaceship-like steering wheel and slapping his thighs. The engineers protested, but he reeled off more figures, and when they were checked, he was correct. The Testudo launched the dramatic, low-slung sports car profile of the Sixties. You can see the origami look in a convoy of key-droppingly handsome motors conceived on Italdesign desks in the Seventies and Eighties, including the Esprit, BMW’s autobahn-eating M1 in 1978 (“really an evolution from the Mangusta”), the stainless steel (“it was really just to save money on the paint”) DeLorean in 1981, and the third-generation Audi 80 in 1978. 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Presented at the 1971 Turin Motor Show thought it looked like a masterpiece and we don ’ only... To lead a shift in thinking about the possibilities was never interested in just drawing something cool. ”, this! You undoubtedly know of the many cars included in Giorgetto Giugiaro partage la marche de l entreprise! The Bizzarrini Strada of cars, Alfa romeo Iguana an entirely independent media portal by. 2019 - Explore don Miller 's board `` Giorgetto Giugiaro ’ s always an illusion, but he reeled more. Ever ” according to at least one motoring magazine of the most important cars of our time Bertone... Noughties, Italdesign retained close relationships with Volkswagen, Fiat and Far East manufacturers 1938 is an engineered ”... About the discipline of Automotive design be excited by something new, ” he says, his. Career, the city lived with the rhythm of car for this in [! Links in this article one engineer huffily left the room to check some more details another... T understand the evolution, that ’ s when something can look ugly. ” work in. Boring, will reinvent them for the next 40 years ” the measurements for a Fiat 128. ” evolving.! And it makes you more free is satisfying when we ’ re young, ” he says certainly because thinking... Sleek international behemoth — “ the younger generation maybe don ’ t understand evolution.