Although Compaq’s first PC, which looked like a Singer sewing machine, did break the mold of past PCs, it was not long before they started making PCs in square box designs and basically copying what IBM and others were doing with their PC designs. It gives Apple a big edge over the competition. But Apple has one central executive committee that works together seamlessly to design products and make decisions about how the company moves forward. Write 100 words. HOW APPLE DIFFERENTIATES ITSELF FROM COMPETITION Explore the Strategy of the company through main lenses: How apple differentiates itself from competition Ask yourself: These three steps are taken in regards of hardware, software, and the overall message the interplay of both has to deliver. 3) Greatest weakness. Of course, how the Apple works has changed over the years depending on who the CEO has been at the time, but there have been a few guiding principles that have driven the company. How does Nestle differentiate itself from their competitors? A pedestrian walks by an Apple Store on April 24, 2012 in San Francisco, California. You can be either the economy bestseller with a low price, or a premium brand with a high price – such as Starbucks, which prices coffee higher to increase perceived quality. But even with that, the OEMs (original equipment manufacturers) are slow to react,  continuing to let Apple lead while they follow. Although Steve Jobs is not with us any more, Jonathan Ive is now tasked with embedding this design DNA in all of Apple’s products and teach it to new employees as the company grows. So when I’m asked about how to compete with Apple, I tell companies that if they really want to be competitive, they need to start innovating on their own and stop copying Apple. My first reaction upon seeing it was that it didn’t look like any computer I had ever seen. The good news is that at least a few ODM’s are getting their own internal design teams and I am starting to see some really new and interesting products, especially coming out of Taiwan and Beijing. It can fluctuate based on supply and demand, and can be an indicator … Technology companies have been great at market positioning strategy. So the first way Apple sets itself apart from the crowd is to “think different” and not let what others do impact the products or services Apple creates and brings to market. These folks often shrug when I tell them this and point out that Apple’s products sell and they just follow Apple’s lead. He told this stellar audience that “great design principles are pervasive in the Apple DNA.”. If you want to stand out from your competitors, it pays to do business differently than they do. The first way Apple sets itself apart from the crowd is to “think different” and not let what others do impact the products or services that they themselves create and bring to market. That is why everything Apple does works together so seamlessly. And when it came to ergonomics, not much thought was given to design. One of the ways that Apple has been able to differentiate itself and remain strong year-after-year has been through their marketing efforts. And you can see this design DNA in everything Apple brings to market. Thank You! And it gives them a big edge over the competition because of that. Explanation: These are the strategies Apple uses to differentiate itself from the competition: Product: Apple is most well-known for the sleek and stylish design of its products. This gives Apple control over the entire process of product development, manufacturing and marketing – an advantage that competitors find difficult to match. Post on Facebook; Post on Linkedin; Post on Twitter; Copy direct link; Lihui I. asked a question in category Company info to Molly D. Private Banking Analyst: London, Citi. But the third reason Apple is set apart from their competitors is design. This has to be a very freeing feeling for Apple execs as they continue to put themselves in the drivers seat and create new products and even new categories of products that have driven innovation desktops, MP3 players, … b. There is another important way that Apple sets themselves apart from their competitors and that is in the way they run and control their own company. In my notes from the event, I wrote that Apple clearly thought differently than the other PC vendors at the time. Apple also own its own hardware, operating system, applications and services, all tied together rather neatly with its new Cloud architecture. 1. 5) … It was said that the staff within an Apple store have been trained to know how to act from the very moment a customer walks into the store. This difference in the way Apple runs its company compared to competitors can’t be emphasized enough. Yukari Kane, from Wall Street Journal, was interviewed about their research on Apple?s staff training. In Steve Job’s Stanford commencement speech, he talked about his love for calligraphy and how this influenced his thinking about design and drove him to be a perfectionist. At the moment, if you look at pretty much all of the smartphones and even new laptops like the Ultrabook as well as competing tablets, they all are mostly copying Apple’s smartphones, tablet and thin Macbook Air designs. Tim Bajarin is the president of Creative Strategies Inc., a technology industry analysis and market intelligence firm in Silicon Valley. I was sitting in the third row of De Anza College’s Flint Center when Steve Jobs unveiled the Mac in 1984. At the Fortune Tech conference in Aspen this week, former Apple executive Tony Fadell summed it up pretty well. Samsung Group has a huge product line i.e. Set yourself apart … He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. So when I am asked that question, I tell these folks that if they really want to compete with Apple, they need to start innovating on their own and stop simply trying to copy Apple. But Apple has one central executive committee that works together seamlessly to design products and make decisions on how the company moves forward. All rights reserved. Tim Bajarin is the President of Creative Strategies, Inc. Better results ranking. As a result, the company has power over prices through product differentiation, innovative advertising, ensured brand loyalty, and hype around new product launches. Apple's pricing strategy extends to its differentiation in the retail electronics marketplace. Apple Company has utilized this strategy since it was founded and has retained its competitive advantage in the computer and consumer electronics industry. 2. There are no silos inside Apple and all decisions are made by this single executive committee. The bottom line, unless these competitors start innovating on their own, is that Apple will continue to have at least a two year lead on them and thanks to their ways of “thinking different,” management style and design DNA, will keep their competitors following them instead of truly leading the market forward themselves. Apple follows blue ocean strategy to distinguish & differentiate itself from other smartphone players in the market. This difference in the way Apple … The second step is to market the focused product/feature … But even with that, the OEM’s are slow to react and continue to let Apple lead while they follow. I have been covering Apple for 31 years now, and I have a pretty good feel for how Apple works. which is consumers from the upper middle class to the high class spectrum of society. Also, they own their own hardware, software OS, software apps, and services, as well as their new Cloud architecture so they can tie everything together neatly. If you think you cannot do it about Apple go ahead and choose your own company. Consider the above as data to generate your own insights about what will differentiate your business or you as a leader. But how do you differentiate yourself when you’re not that different? How does it differentiate itself from its competition? According to Interbrand, which deems itself a "global brand consultancy," Apple was the world's most valuable brand during 2017, worth more than $184 billion. These folks often shrug when I tell them this and point out that Apple’s products sell, so they just follow Apple’s lead. Comparing the results to its competitors, Apple Inc reported Total Revenue increase in the 3 quarter 2020 by 1.03 % year on year. The Rubric folder located in the Course Information button contains specific items to include as well as the grading breakdown. The good news is that at least a few ODMs are getting their own internal design teams. how does Apple Iphone differentiate itself from its competition through branding with a unique product or service offering designed to meet specific consumer needs or desires that are shaped by their demographics, personality, or buying style.Specifically, the following critical elements must be addressed: Please write in your own words and write appropriate words. 1761. At FORTUNE’s Brainstorm Tech conference in Aspen recently, former Apple executive Tony Fadell summed it up pretty well, telling the audience that “great design principles are pervasive in the Apple DNA.”. I have worked with a multitude of companies over the years and so many of their decisions are made by committees and by having to get approvals from one or more of their silo businesses before they can move ahead with something. The third thing that sets Apple apart from its competitors is design. Don’t for a minute think that what Apple does will work for your job or company. Team Players I’m starting to see some really new and interesting products, especially coming out of Taiwan and Beijing. The first way Apple sets itself apart from the crowd is to “think different” and not let what others do impact the products or services that they themselves create and bring to market. they can afford to set a higher price than that of their competitors as the products continue to be of great quality and have a long lasting life and the consumers know this. They … Write 100 words. That’s exactly what our client, EZR Management, does with their property management business. Take Apple, for example. © 2021 TIME USA, LLC. This article isn’t necessarily intended to outright say why Apple is better than its competitors, but rather why Apple stands out so much in their market. But as he famously got the Mac to say “hello” to us and started showing us how it worked, I began to realize that Apple did not think like the PC vendors I knew at the time. This has to be a very freeing feeling for Apple execs as they continue to put themselves in the drivers seat and create new products and even new categories of products that have driven innovation desktops, MP3 players, smartphones, tablets, and laptops over the years. There are no silos inside Apple and all decisions are made by this single executive committee. "If you find your company is not in first place in comparison to your competitors, a method of differentiation is to focus on one aspect of your business product/feature and make it the best in your space.