Heineken wanted to showcase the fact that people with polarized views could also open up and connect with each other. A new Heineken ad titled 'Worlds Apart' brings together people whose politics are just that, but who manage to sit down and chat over a beer. Heineken believes brands should “hit the right tone and play the right role” when launching a purpose-led campaign, and be realistic about what can be achieved. Their Worlds Apart campaign celebrated these ideals and elevated them to a new, tangible level. The company had launched the four-minute advert organically in April 2017. April 2017 saw numerous April Fool campaigns, accomplished milestones, and controversial ads. Results Whilst the campaign was only supported in the UK, the provocative subject matter meant it transcended borders and boundaries and was viewed more than 50 million times in over 150 countries. 7.3% increase in beer sales in the UK during 12-week period following the campaign; 80% of consumers said Heineken is a brand for them; 78% felt closer affinity to the brand; More than 50 million views of the “Worlds Apart” film It has generated a huge volume of organic conversation – 625+ articles published, had 324,000 engagements and 138,000 shares and made international TV news coverage (USA Today, CNN, MSNBC). All our Heineken Worlds Apart Campaign Case Study cheap essays are customized to meet your requirements and written from scratch. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. Publicis•Poke. Heineken: Worlds Apart. Heineken believes brands should “hit the right tone and play the right role” when launching a purpose-led campaign, and be realistic about what can be achieved. Heineken® commits to inspire consumers with “ When you drive, never drink” campaign. Heineken "Worlds apart" by Publicis London. Along the way, they bridge political divides — with a little help from Heineken. The Science Behind Heineken’s “Worlds Apart” Ad. The hitch is: They don’t know that they have fundamentally opposing political views. Heineken’s “Worlds Apart” begins by asking a wide variety of people about their social views. This case study discusses the ‘Worlds Apart’ advertising campaign of the Netherlands-based beverage company, Heineken N.V. (Heineken). Whilst the campaign was only supported in the UK, the provocative subject matter meant it transcended borders and boundaries and was viewed more than 50 million times in over 150 countries. Many People are Reaching Out Across the Partisan Divide After Trump’s Election. Heineken Ad Pairs Up Strangers With Opposing Views on Transgender Rights, Climate Change and Feminism. Our writers have a lot of experience with academic papers and know how to write them Heineken Worlds Apart Campaign Case Study without plagiarism. Worlds Apart, il nuovo capitolo della campagna Open Your World di Heineken diretto da Toby Dye e creato sotto la guida creativa di Publicis, attraverso un vero e proprio esperimento sociale, ha testato la capacità delle persone di andare oltre le differenze, incoraggiando l’apertura al dialogo e al confronto. The Pepsi ad was over-the-top and glamorously shot, the Heineken ad was simple and understated. Berlin / Results. Heineken’s “Worlds Apart” video is controversial marketing done right. Continue reading to learn more about Heineken’s Worlds Apart experiment. The case analyzes the advert in reference to the contact theory. 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