Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. It will also encourage the development of a commercially-viable supply chain for sustainable aviation fuel (SAF) and conduct trials of, and purchasing, electric and hybrid ground equipment and vehicles to replace diesel-fuelled equipment. The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. Emirates growth into new markets produced some additional peak-period hiccups. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. . Strong growth and world class infrastructure 2. A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. As one of the largest international airlines in the world, Etihad operates 158 flights to 85 countries from its headquarters in New York City. Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. This base was then used to determine whether to add capacity to existing routes or launch a new route. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. strategy and people, helping clients navigate a dynamic environment through four global businesses. 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Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. Emirates also maintained a younger fleet in the industry, with an average airplane age of 6.4 years, which enhanced the passenger experience and increased fuel efficiency. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. This has so far saved 95 million bottles from landfill. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. Emirates funds the DDCR, and sits on its management board. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. Etihad has agreed to be in code-shares9 with some of the major players in the industry. To better understanding the dynamics of the airline industry where Emirates is a part, a Porter's Five Forces analysis performed. More than 125,000 visitors made their way to the DDCR in 2021, and plans are underway for a Visitors Centre at the reserve to enhance the visitor experience and will also be used as a platform to develop educational programmes for schools and higher educational institutions. The airline has also had economy class blankets made from recycled plastic bottles since 2017. Emirates integrates its business strategy to include two main metrics. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. Doha Airport, Qatar airlines primary hub has reported to have more than 90% of its arrivals customers to be in transit for their next flight. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? The project extended the lifetime of the seats by another five to seven years, and saved the company the cost of 50 new seats. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. Emirates Airlines is an integral part of "The Emirates Group", which comprises more than Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. Dubais Tourism: Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. 1. Have a competitive price advantage over the competitors.2. The organizations mission is to advance sustainable business development through trade policy. But with the increased air traffic by Emirates itself, having being forecasted to carry twice as capacity soon in future. Strategic Alliances with Manufacturer: Existing plane models with Emirates in the end of 20th century, could only fly distances of up to 14 hours, due to which they were not able to connect to the key potential markets such as Los Angeles or Sao Paulo. For details on how we use your information, please see our privacy policy. Copyright 2023 by Ictsd. They should also be of value to policy-makers, planners and Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. A geographic & psychographic segmentation strategy has worked for Emirates in order to create offers that are more relevant for target audiences. what is the competitive advantage of emirates airlines? Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. Emirates will have to position itself to manage this nasty situation, since most of its passengers cannot afford to be delayed in reaching the hub. The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished toenter. The Belgian airline Air France offers services on the route. Following the success of Al Maha and the DDCR, in 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. Aviation is one of the most important contributors to global economic and social development particularly in the developing world. In addition to that, you can recycle used magazine materials (and even take them out completely), drink carts (making them lighter), in-flight headsets, and drink glasses. Why? Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. Is Emirates strategy sustainable? Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. Qatar airlines, capitalizing on the above figures, has reduced its waiting time significantly, gaining customers attention who are in longer routes. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. A companys tariff may change based on market trends and the customers needs, according to its market position. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. These reports provide far less information about the strategy, but do have . Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer Connectivity: Dubais small size was not seen as a deterrent by the Emirates. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. Branding and sponsorship 4. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. 2023 The Emirates Group. The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. The environmental benefits of operating a modern wide-body fleet include both reduced noise and lower engine emissions. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. If case of the former option, Emirates determined whether to add new service to an existing route or to swap out a services existing plane with a larger and newer craft. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. Examples include continuous climbs and descents, and inflight rerouting on long-haul flights to take into account shifting winds. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. Dubai is using tourism infrastructure development to help boost demand for flights between Dubai and points along its shoreline. why is sustainability important to airline industry? and then Add to Home Screen. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. The first flights connected to the neighbouring. Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. The study's purpose is to find an answer to a research question, specifically, what is the UAE foreign aid role and significance for the Soft Power Strategy implementation and the Sustainable Development Goals? Read the stories behind our sustainable products on board. It also standardized the customer experience. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . Sustainability of Emirates' Current Strategy and Way of Operation. A video of this is available below. For Emirates, the flexibility in operations meant covering trips to the entire world and having customers reach their destinations at the mostpreferable time. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. Realising the Advantages: The government-owned Dubai carrier has lower personnel costs than much of the industry, in part by drawing many workers from the nearby lowwage nations of Pakistan and India1. The Emirates Airlines success has been the continuity of its management team, many of whom have been with the airline since its start of the company. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. 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