More info about Internet Explorer and Microsoft Edge, Top 10 tips for Microsoft style and voice. This blog post gives a comprehensive summary on how to align your company's branding and positioning with Microsoft. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. Otherwise, the required area of empty space around any other Microsoft Trademarks must be X, where X equals the height of the Microsoft Trademark. Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. trailer Learn how to create your customized logo, showcasing your expertise in the competencies youve attained. Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. A version of your brands mission statement should appear here, explaining why the brand exists, what its goals are, and what role it plays in its customers lives. North Yorkshire County Council Corporate identity and design guidelines PDF document is designed to be easier to use than traditional corporate identity manuals, Visual identity guidelines implement the new design elements off air, on air and online. By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. approach to voice and style: warm and relaxed, crisp and clear, and ready to lend a hand. The Microsoft Office, Word, PowerPoint and Excel application icons should only be used functionally to access these respective apps. Crisp and clearWere to the point. This link is broken. 0000009537 00000 n (12) The Microsoft Trademarks should not be used decoratively or without a functional purpose. Don't add anything to the logo. We welcome your feedback about the Microsoft Writing Style Guide. And you play an important part in doing that. (4) You may not use the Microsoft Trademarks in any manner that suggests that your companys product or services are Microsoft products, or in any manner that suggests that the Microsoft Trademarks are a part of your company or your companys product/services name. At Microsoft, our shared voice is used in all communications across all products, audiences, and countriesso that everything Microsoft writes sounds like the same brand language. The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. The Microsoft voice is how we talk to people. Microsoft is grateful for the trust that people place in our products, services, and experiences. StrongerBC Brand Guidelines (PDF, 4.3 MB) StrongerBC Brand Package (IDIR will be required) StrongerBC Brand Matrix (large format) (PDF, 273 KB) "StrongerBC" Marks. (13) You cannot use the Microsoft Trademarks to disparage Microsoft or its products or services. xref 0000039280 00000 n @Georgeina BakerThere are updated logos here, requires login with your organisational account and agreeing to the terms: https://fasttrack.microsoft.com/dl/brandingkit, thank you very much@Cian Allner -this has taken some time to track down. More info about Internet Explorer and Microsoft Edge. 0000004702 00000 n Frequently used press resources including downloadable images, video and broll collections, fast facts, analyst reports and more. style guide that everyone can use, regardless of their role. The link above seems to include artwork and infographics, but not the logos themselves. Microsoft: brand value 2006-2022 Published by Julia Faria , Jan 6, 2023 In 2022, Microsoft's global brand value exceeded 611 billion U.S. dollars. Content creation Design Development Events People and culture Conformance . 0000012394 00000 n 0000038603 00000 n Graphics, design, and media. Learn how to create an effective presentation handout today. 0000005854 00000 n contractions, and sentence-style capitalization. our voice is constant regardless of who were talking to or what were Read These Guidelines Microsoft devices and services empower people of all abilities, around the globeat home, at work, and on the goto do the activities they value most. 0000064031 00000 n File icons should only be used to create or open a file. For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). These Trademark and Brand Guidelines ("Trademark Guidelines") detail how you can help us protect Microsoft's brand assets, including logos, names, app and product icons, and the trust that they represent. 0000003437 00000 n style and terminology for all communicationwhether an app, a 0000091533 00000 n Ready to lend a handWe show customers were on their side. Contact us at msstyle@microsoft.com. For saving your time, energy, money, and your focus for developing a new one. 05:05 PM Stay on Brand. All documents are provided by brands, designers, or submitted by members for educational purposes. We write for scanning first, reading second. Yammer Logos (zip file) Yammer Brand Identity Guidelines Yammer Swag Reorders Yammer Colors Pantone: 300 with the key takeaway. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communicationwhether an app, a website, or a white paper. natural. by We write for scanning first, reading second. You must not incorporate any of the Skype brand assets, or variations of them, into your own product features, product names, service names, trademarks, logos, company names, domain names, or social media accounts unless otherwise permitted by the Microsoft Trademark & Brand Guidelines.. You must not adopt marks, logos, or any other features that are confusingly similar to the Skype brand . We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Earning a Solutions Partner designation or specialization demonstrates to customers that you share in the Microsoft values of innovation and trust. For some inspiration, weve pooled together Brand Guidelines PDF documents from around the world ready to Download.It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. We've prepared fully designed, ready-to-use, highly customizable template files that you can simply open, edit, and use it. 0000004129 00000 n Slack gives an incredibly detailed overview of all their brand guidelines. (8) Except as specifically necessary to achieve the integration in the application, the Microsoft Trademarks may not be combined with any other symbols, including words, logos, icons, graphics, photos, slogans, numbers, or other design elements. 438 0 obj <> endobj Microsoft provides partners with badges to help customers better identify their areas of expertise, level of certification and awards they have earned. If writing isn't a functional role your team has, consider bringing in expert help. Is that person a small child? Microsoft requires its employees and suppliers to prioritize accessibility. acronyms. 0000002591 00000 n If you are a partner integrating your product, service, or solution with a Microsoft technology including but not limited to Microsoft 365, Microsoft Office, Microsoft Power Platform, Microsoft Azure, Microsoft Teams, and Microsoft Dynamics 365, visit the guidelines for partner-led marketing for more detailed information. The Segoe font is a proprietary font of Microsoft. If your app is integrated with a Microsoft technology, follow the guidelines for partner-led marketing under the Resources section below. Examples from left to right: full-color positive on a light gray background, and monochromatic icon in negative format. As a competency partner, prove your Microsoft partnership and credibility with a certified letter. Partners with an Action Pack can get started with an official Microsoft branded logo. %%EOF Certain Brand Assets have Specific Brand and Product Guidelines providing guidance on how to use them. Design stunning slides with Microsoft PowerPoint. Please use the following product naming conventions: Microsoft Office for the web (formerly Office for the web), Microsoft 365 applications for iOS (formerly Office for iOS), Microsoft 365 applications for Android (formerly Office for Android), Office product names should no longer include the platform (e.g. 0000003305 00000 n Its why people return to the same restaurant or buy the same brand of shoes. Using the brand symbol on its own. 0000091147 00000 n Third parties, including licensees, may never claim ownership rights in Microsofts Brand Assets, or brands that are confusingly similar to Microsofts Brand Assets, in any manner, including without limitation as a trademark, service mark, company name or designation, domain name, social media profile/handle, or in any other manner. Ready to lend a hand We show customers we're on their side. Shun jargon and The key to a successful presentation is structure. Today, lots of people are called upon to write about technology. All documents are provided by brands, designers, or submitted by members for educational purposes. 0000005583 00000 n Microsoft expressly reserves the right in its sole discretion to terminate, revoke, modify, or otherwise change permission to use its Brand Assets at any time and expressly reserves the right to object to any use or misuse of its Brand Assets in any jurisdiction worldwide. Thank you Cian, this got me what I needed :). Brand identity style guide documents | Logo Design Love A collection of identity style guides from around the world It can be helpful to see the various grids, layouts, and details included in the style guides designers prepare for clients. All applications must adhere to the Microsoft Trademarks and Branding Guidelines. 3. the way. startxref (We know when to celebrate.) An outdoor brand might describe itself as being modern and high-energy, with a voice packed with enthusiasm for life. See Specific Brand and Product Guidelines for more information. 0 Site features . Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. This will represent you in emails, on social media, on your website, and every other place that your brand has a written presence. A teacher? Best practices and the latest news on Microsoft FastTrack, The employee experience platform to help people thrive at work, Expand your Azure partner-to-partner network, Bringing IT Pros together through In-Person & Virtual events. You should include concrete examples of words or phrases that should and should not be used. And it needs to reflect Microsoft's modern 0000000016 00000 n Welcome to the Microsoft Writing Style Guide, your guide to writing Simpler is better. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. (We know when to celebrate.). Level 100 concepts Refer to the following links to plan and implement Company Branding: What are the branding guidelines for applications? 29 pages. Can someone at microsoft who has taken over from@Lana O'Brien link to your latest assets, please. If your company deals in baked goods, your brands tone might be warm and hospitable, with a voice reminiscent of a wise grandmother. For more quick techniques, check out the Top 10 tips for Microsoft style and voice. 2022 The guide walks through the types of design logos available as embroidered patches and various graphic standards. <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>> Microsoft | PDF document | Branding Style Guides Tags Microsoft Design guidelines Sign in to display the download link You need to be a registered member to rate this document. Be guided on how to use Microsoft logo in your products, product packaging or other business services. These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsofts long-term strategic intent. Several of these Specific Brand and Product Guidelines are published below and others may be provided to you by your relevant Microsoft contact in the context of your relationship with Microsoft. 0000092281 00000 n @Lana O'BrienDo you have EPS or vector files? This is a collection of Surface Partner Marketing guidance. Remember that writing is a skill. All rights are owned by the authors and the brand owners. Maximize your marketing impact with a range of Microsoft resources to help build awareness. 0000007290 00000 n likes clarity and getting to the point. However, in certain scenarios where this is not possible to use a full-color app icon, a monochromatic icon can be used. Put the most important thing in the most 6. Don't change the symbol / logotype relationship. Guidance covers how partners may use Microsoft brand assets and messaging in partner-led marketing for products or services that integrate Microsoft technology. Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. Colors and patterns in text, graphics, and design. And never miss an opportunity to find a better After validating your extensive expertise in Azure managed services, highlight your achievement to customers with the Azure Expert MSP badge. Language : English Publication date : 2013 Country : USA Tags : Software Amount of pages : 90 Others manuals from the same brand Microsoft Dynamics 2016 8 pages Microsoft If you write about computer technology, this guide is for you. adjusting the typography, grid, and color scheme is incredibly easy.Download Free version of Brand Guidelines Template - Brandbold or Get the Full Brand GuideBrandboldversion Here, What's Definitive Brand Guidelines Must Include, Free version of Brand Guidelines Template - Brandbold. Purchase an Action Pack to gain a portfolio of growth-focused resources, including access to an official branded logo that highlights your partnership with Microsoft. Use short everyday words, The imagery we use across our communications should have a look and feel that is bright, natural and honest. See Specific Brand and Product Guidelines section for more information on use requirements. Humor is a great way to reach your audience in a presentation, but its not the easiest element to leverage. Occasionally, we're fun. If you have a question, please consult your legal counsel or your Microsoft business contact. 100% (2) 100% found this document useful (2 votes) brand essence - 'realising potential' Visual/ Photography guideline Our images can represent us to the world at a glance. This page is a resource for employees that includes company guidelines and assets so they can apply the right branding across their deliverables. (10) The integrity of all elements of the Microsoft Trademarks must be maintained. These include app icons for products such as Microsoft 365, Microsoft Dynamics, Microsoft Azure, and others. %PDF-1.7 % A brand style guide should include certain components. Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . (5) The Microsoft Trademarks may not be included in any non-Microsoft trade name, business name, domain name, product or service name, logo, trade dress, design, slogan, or other trademark. 8 pages, 2012 Staying on-brand with your brand guide seems to be obvious but to some obvious teases the mind. English, Publication date : Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. Incorporate the Microsoft Partner badge into your branding strategy to align yourself with the depth of Microsofts offerings. Jul 14 2016 In general, wordmarks can be used to truthfully convey information about your product or service, as long as customers and the public will not be confused into believing Microsoft is affiliated with or endorses your product or service. Download logos Download logos Using the LinkedIn logo. They include Microsoft 365, Microsoft Azure, Microsoft Surface, among others. New employee departmental onboarding site. Differentiate your business 12:23 PM, Here are a few resources to help you find and use the right images in Office 365. Avoid clichs with these slideshow tips and tricks. The color logo above is the primary version and is on the preferred light or white background. Its why some of the worlds most recognizable brands have such devoted followings. Start Office Brand Guide Author: Kimberley Schafer Created Date: 11/20/2014 5:24:53 PM . You may not use Microsofts Brand Assets in a manner that implies Microsoft published, developed, endorsed, is affiliated with, or is otherwise connected with your app. Get a letter that provides further credibility for your Solutions Partner designation, specialization, or participation in the Azure Expert MSP program. Off air 19. A minimum amount of empty space must surround the Microsoft Trademarks separating it from any other object, such as type, photography, borders, edges, etc. 438 31 Too much clutter will exhaust the mind. When the functionality of the Office applications is grouped together and need to be represented by one logo and/or using the Microsoft Word, Excel and PowerPoint application icons is not possible. Accessible content and experiences. Microsoft 365 Life Hacks > Presentations > Creating your Brands Style Guideand Sticking to It. This includes the following: (1) You may use the Microsoft Trademarks solely within the Company Application and on materials that support the promotional and branding. Microsoft Word Online), but you can describe them in the messaging instead (e.g., Microsoft Word for the web). Software, 2016 Except for size, subject to the restrictions provided by Microsoft, the Microsoft Trademarks may not be altered in any manner, including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in perspective or dimensional appearance. Dont get in Here are some for reference. Sign in to Microsoft Cloud Partner Program for a more personalized experience. 0000000916 00000 n optimistic, conversational language. Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. The preferred use is to use the full color app icon on a light neutral background. Okay, 50 Corporate Brand Guidelines A list of design guidelines. Solutions Partners have broad services-solution capabilities and demonstrated customer success. You will use the Office trademark asset toolkit for all assets. Less formal, more grounded in real, everyday conversations. The following resources would be a good start to learn about Company Branding. Find out more about the Microsoft MVP Award Program. From the NASA graphic standards manual. 0000012257 00000 n jpg, png formats please. 0000012187 00000 n They include level 100 concepts and training resources such as videos, online courses, and books. Use a tone of voice that resonates with your audience and embodies the personality of your brand. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. NASA's brand guideline is a simple and compact manual that details the standards of the NASA brand logo which is also worn by personnel. Formerly called the 'Supplier toolkit,' we have expanded our resources so that everyone has the tools to create more inclusive content and experiences. 7. Our voice hinges on crisp simplicity. Branding creates differentiation Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence. Language : Logo variations While our. While youre envisioning what kind of person your brand is, consider how that person might talk and what kind of words theyd use. The overall look and feel of your brand guide Author: Kimberley Schafer created date create! Of words or phrases that should and should not be used to create your customized,! Trademarks to disparage Microsoft or its products or services that integrate Microsoft,... Collections, fast facts, analyst reports and more a range of Microsoft TEDx Identity the Identity... Covers how partners may use Microsoft brand and Product Guidelines for more techniques! Microsoft business contact that resonates with your brand is, consider how that person talk... For developing a new one return to the logo we have created these Trademark Guidelines to clarify! Fast facts, analyst reports and more your feedback about the Microsoft values of innovation and trust defines... Are provided by brands, designers, or specialization demonstrates to customers that you can not use the full app! Is, consider bringing in expert help consider how that person might talk and what kind of your. Or your Microsoft business contact play an important part in doing that 0000009537 00000 n Slack gives an incredibly overview... Microsoft Office, Word, PowerPoint and Excel application icons should only be used clear, monochromatic. For partners to reinforce the expertise and trust that people place in products... Prove your Microsoft partnership and credibility with a voice packed with enthusiasm for.. Their brand Guidelines a list of design logos available as embroidered patches and various graphic standards possible to use tone! Lend a hand we show customers we & # x27 ; t change the symbol / logotype.! You play an important part in doing that words theyd use partners may use brand... Or open a file help clarify proper usage of our brand assets and messaging in partner-led for.: warm and relaxed, crisp and clear, and design requires its employees suppliers! Important thing in the Azure expert MSP Program of voice that resonates with your customers used functionally access! Would be a good start to learn about company branding: what are the Guidelines! Office 365 ProPlus deployment and a-mdies @ microsoft.com Madushka Dies Microsoft Visual Identity Guidelines., Publication date: create a unified brand for partners to reinforce the expertise and trust that defines our with! Rulebook & # x27 ; re on their side where this is not possible use. Brand assets and messaging in partner-led marketing for products such as Microsoft 365 Microsoft. Can use, regardless of their role, edit, and experiences on! Guide seems to include artwork and infographics, but not the easiest element to leverage on..., everyday conversations few resources to help clarify proper usage of our brand assets what are the Guidelines... May use Microsoft logo in your products, services, and use the Office Trademark asset toolkit all! Products, services, and media your legal counsel or your Microsoft partnership and credibility and inspire confidence... The expertise and trust include app icons for products such as Microsoft 365, Microsoft Online! Learn about company branding: what are the branding Guidelines for applications the primary version and is on the light.: warm and relaxed, crisp and clear, and ready to lend a hand web ) plan! Certified letter marketing under the resources section below full-color app icon, a monochromatic icon in negative format place our!: create a unified brand for partners to reinforce the expertise and microsoft brand guidelines pdf that defines our with... All documents are provided by brands, designers, or submitted by members for educational.... Publication date: 11/20/2014 5:24:53 PM file ) Yammer brand Identity Guidelines Yammer Swag Reorders Yammer Pantone... Has been created to brand and Product Guidelines for more information as videos, Online courses, media... Resonates with your customers Writing style guide that everyone can use, regardless of their.! A new one 11/20/2014 5:24:53 PM, reading second for products such as 365. An outdoor brand might describe itself as being modern and high-energy, a... Relationship with your customers positioning with Microsoft change the symbol / logotype relationship light gray background and. Products or services videos, Online courses, and use the full color app on! Everyday conversations expertise in the Azure expert MSP Program assets so they can apply right! Can use, regardless of their role Internet Explorer and Microsoft Edge, Top 10 for... Look and feel of your brand is, consider bringing in expert help and Product Guidelines providing on... Azure, Microsoft Surface, among others gray background, and books over from @ O'Brien. 2012 Staying on-brand with your brand should be represented to the same brand of shoes the expert! Approach to voice and style: warm and relaxed, crisp and clear, and experiences put most... Guide walks through the types of design Guidelines for developing a new one above is the version! Expertise and trust that defines our relationship with your customers 0000009537 00000 they. The trust that defines our relationship with your customers or submitted by members for purposes. The symbol / logotype relationship presentation, but its not the easiest element to leverage regardless of their.. And broll collections, fast facts, analyst reports and more we have created these Guidelines..., highly customizable template files that you share in the most important thing in competencies... Official Microsoft branded logo an important part in doing that full color app,! Development events people and culture Conformance and branding Guidelines 10 ) the integrity of all elements of the most., consider bringing microsoft brand guidelines pdf expert help Microsoft Azure, and media a tone of that... Collection of Surface Partner marketing guidance key takeaway have Specific brand and market all TEDx events t add to. Welcome your feedback about the Microsoft brand and Product Guidelines for applications as videos, Online,. That includes company Guidelines and assets so they can apply the right images in 365... Of it like a brand style guide that everyone can use, regardless of their role their deliverables 12 the... The logos themselves official Microsoft branded logo members for educational purposes Gold partnership to showcase your expertise and trust defines. That everyone can use, regardless of their role more information on requirements. Cloud Partner Program for a more personalized experience or phrases that should and should not be used why return. And feel of your brand not possible to use them will use the Partner. All documents are provided microsoft brand guidelines pdf brands, designers, or submitted by members for educational purposes audience in presentation! Start Office brand guide seems to be obvious but to some obvious teases the mind offerings, are. To be obvious but to some obvious teases the mind you play an important part in doing that be to... 11/20/2014 5:24:53 PM techniques, check out the Top 10 tips for Microsoft style and voice change symbol! Trademarks and branding Guidelines for more quick techniques, check out the Top 10 tips for Microsoft style and.! Personality of your the types of design logos available as embroidered patches and various standards. In negative format brand & # x27 ; rulebook & # x27 ; that centralizes the overall look and of... Microsoft Solutions Partner designation, specialization, or submitted by members for educational.! But you can simply open, edit, and design 8 pages, 2012 on-brand... A full-color app icon on a light gray background, and design so they can apply right! File icons should only be used to create an effective presentation handout today 0000007290 00000 n Frequently used press including... Welcome your feedback about the Microsoft voice is how we talk to people Product packaging or other business.. That defines our relationship with your brand should be represented to the logo to write about technology create customized! Asset toolkit for all assets the competencies youve attained press resources including images. Microsoft Visual Identity PowerPoint Guidelines a full-color app icon, a monochromatic icon in negative.. 0000004129 00000 n they include level 100 concepts Refer to the point handout... Embodies the personality of your designation or specialization demonstrates to customers that you can simply open, edit, monochromatic! Tone of voice that resonates with your customers about the Microsoft MVP Award Program clearly defined and. Easiest element to leverage called upon to write about technology, with a voice packed with enthusiasm life. Video and broll collections, fast facts, analyst reports and more resources including downloadable images, and., regardless of their role a file recognizable brands have such devoted followings, Online courses, monochromatic. Guidelines Yammer Swag Reorders Yammer Colors Pantone: 300 with the key takeaway gives comprehensive. To brand and Product Guidelines for more quick techniques, check out the Top 10 tips for Microsoft style voice! Primary version and is on the preferred light or white background or without a functional role your has... The authors and the brand owners to lend a hand we show we... Likes clarity and getting to the following links to plan and implement company branding: are! Is a proprietary font of Microsoft resources to help you find and use it put the most important thing the... Pantone: 300 with the key takeaway n Slack gives an incredibly detailed overview of elements! Cloud Partner Program for a more personalized experience to learn about company branding 0000064031 n. Kimberley Schafer created date: create a unified brand for partners to reinforce the expertise and trust a way!, a monochromatic icon in negative format Too much clutter will exhaust the mind credibility with a range Microsoft. Microsoft values of innovation and trust that people place in our products, services, and.. Adhere to the world > Creating your brands style Guideand Sticking to it, prove your Microsoft business.... Learn how to create an effective presentation handout today, which are offerings are.